Setting the stage for investment in new destinations, driving international growth for all brands. The Dusit Thani Group is moving forward with its global market expansion by collaborating with Generator and Freehand Hotels, renowned hotel developers and operators in Europe and the United States, who have received numerous awards. This strategic partnership aims to combine resources for joint development, leveraging the strengths of both partners as leading lifestyle hotel developers in Europe and the U.S., while Dusit Thani excels in the Asian and Eastern markets. They are confident in their global investment strategy, aiming for sustainable growth for all brands under Dusit Thani's management.

Mr. Siradet Thonwanit, Vice President of Hotel Business Development at Dusit Thani Group, revealed that under this strategic collaboration, Generator and Freehand Hotels will leverage their extensive networks and hybrid accommodation models in the lifestyle hotel sector across Europe and the U.S. to enhance opportunities for launching Dusit Thani hotels and resorts in key destinations such as London, Paris, and Rome, as well as popular U.S. locations like New York, Miami, and Los Angeles.

At the same time, Dusit Thani will utilize its expertise in the Asian and Eastern markets to seek opportunities for launching hybrid accommodations, a business model developed by Generator and Freehand Hotels, in major cities such as Bangkok, Manila, Kyoto, Dubai, and Abu Dhabi, as well as resorts in popular island destinations like Phuket and Bali.

“This collaboration represents a truly mutually beneficial business model for all parties involved and expands our development scope without impacting our existing brand portfolio. It allows us to capitalize on opportunities that may not align with our current brands. We are very pleased to work with both Generator and Freehand Hotels and look forward to pioneering many exciting new ventures together,” said the Vice President of Hotel Business Development at Dusit Thani.

In addition to its well-known hotels, including Dusit Thani (luxury hotels), Dusit D2 (lifestyle/midscale hotels), Dusit Princess (midscale hotels), Dusit Suites (upscale/long-stay hotels), and Aisawan (lifestyle hotels accessible to all), Dusit Group has recently launched two new brands: Devarana Dusit Retreats (luxury wellness hotels) and Dusit Collection (luxury hotels in interesting locations). Generator and Freehand Hotels will visit Dusit Thani's hotels and resorts to explore development opportunities for all these brands, with Dusit Thani aiming to drive sustainable growth for each brand internationally.

Mr. Alastair Thomann, CEO of Generator and Freehand Hotels, stated that this significant partnership marks an exciting new chapter in the company's growth journey, as the unique blend of tradition and innovation from Dusit Thani aligns with their vision of providing diverse cultural experiences to travelers from around the globe, filled with inspiration for their journeys.

Currently, Dusit Thani Group operates hotels and resorts in 18 countries worldwide, comprising 57 Dusit-branded hotels and resorts and 244 luxury villas under the Elite Havens brand, a leading luxury villa rental service in Asia acquired by Dusit Thani in September 2018. Additionally, there are over 60 Dusit-branded hotels and resorts in the pipeline.

As for Generator and Freehand Hotels, they currently manage a total of 21 properties worldwide across several countries, including Denmark, France, Germany, Italy, Spain, Sweden, the Netherlands, the United Kingdom, and North America.